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Privacy Policy

Last updated: December 19, 2025

1. Introduction

The Edmonton Pet Expo is operated by Family Productions Inc. (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website at www.petexpo.ca, purchase tickets, or choose to receive communications related to our events.

We are committed to protecting your privacy and handling personal information in a transparent and responsible manner, in accordance with applicable Canadian privacy legislation, including the Alberta Personal Information Protection Act (PIPA) and, where applicable, the Personal Information Protection and Electronic Documents Act (PIPEDA).

2. Accountability and Privacy Management

Family Productions Inc. is responsible for personal information under its control and has implemented policies and practices designed to ensure compliance with applicable privacy laws.

Questions, requests, or concerns regarding privacy may be directed to our office using the contact information provided at the end of this Privacy Policy. We will respond to privacy-related inquiries and requests within a reasonable time.

3. Information We Collect

a) Information Collected Through Ticket Purchases

When you purchase tickets for the Edmonton Pet Expo through our third-party ticketing provider, Showpass, we may have access to certain personal information you provide during checkout, which may include:

  • Name
  • Email address
  • Phone number (if provided)

This information is used for legitimate event-related purposes, including:

  • Sending ticket confirmations and receipts
  • Providing important event updates, changes, or operational information
  • Responding to attendee inquiries or customer service requests

We do not collect, store, or process payment or credit card information. All payment transactions are handled securely by the third-party ticketing provider and are subject to their privacy and security practices.

b) Optional Demographic or Preference Information

During the ticket purchase process, attendees may be given the option to voluntarily provide additional demographic or preference-based information (for example, general attendee characteristics or interests).

Providing this information is entirely optional and is not required to complete a ticket purchase. If provided, this information is used primarily in aggregate or de-identified form to better understand our audience, improve event planning, and enhance marketing or communications related to the Edmonton Pet Expo.

c) Email Sign-Ups and Marketing Communications

You may voluntarily provide your name and email address by:

  • Opting in during the ticket purchase process, or
  • Subscribing through an email sign-up form on our website

Where consent has been provided, we may send:

  • Event updates and reminders
  • Information about future Edmonton Pet Expo events
  • Relevant announcements or promotional communications

Marketing communications are sent only where express or implied consent has been obtained in accordance with Canada’s Anti-Spam Legislation (CASL). You may unsubscribe from marketing emails at any time using the unsubscribe link included in our messages.

Transactional or essential event-related communications (such as ticket confirmations or important operational updates) may still be sent as necessary, even if marketing consent is withdrawn.

d) Website and Technical Information

We may collect non-personal or technical information related to visits to our website, including:

  • Browser type and device information
  • Pages visited and time spent on the site
  • General location data (such as city or region)
  • Interactions with website content

Non-personal or aggregated information refers to information that, on its own, does not directly identify an individual. Some technical data may be considered personal information when combined with other data and is treated accordingly under applicable privacy laws. This information is used to improve our website, understand visitor behaviour, and measure the effectiveness of our marketing and advertising efforts.

e) Event Photography and Video

We may take photographs or record video at the Edmonton Pet Expo. These images may be used in promotional materials, on our website, or on social media. By attending the event, you acknowledge that your image may be captured and used for these purposes.

4. Consent and Legal Authority

We collect, use, and disclose personal information only for purposes that a reasonable person would consider appropriate in the circumstances, and with consent obtained either expressly or impliedly, as permitted or required by applicable law.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies (such as tracking pixels) to analyze website traffic, understand visitor behavior, and measure the effectiveness of our marketing campaigns.

Managing Your Preferences: As we do not currently employ a centralized cookie consent banner on our website, visitors are encouraged to manage their privacy preferences through the following methods:

  • Browser Settings: You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. Please note that if you disable or refuse cookies, some parts of this website may become inaccessible or not function properly.
  • Third-Party Opt-Outs: We use tracking pixels from third-party platforms, including Meta (Facebook and Instagram) and Google. These technologies allow us to build custom audiences and deliver relevant advertisements. You can opt out of this interest-based advertising directly through those platforms (see Section 13 for links).

Some tracking technologies may be enabled automatically when you visit our website. By continuing to use the site, you consent to the use of these technologies as described in this Privacy Policy, unless you choose to disable them through your browser or applicable third-party tools.

6. Google Analytics and Advertising Services

We use Google Analytics and Google Ads to understand how our website is used and to support interest-based advertising (remarketing). These services use cookies to collect and store information such as pages visited, time spent on the site, and the website you visited before coming to ours.

  • How Google Uses Data: You can learn about Google’s practices by visiting How Google uses information from sites or apps that use our services.
  • Opting Out: You can prevent your data from being used by Google Analytics by installing the Google Analytics Opt-out Browser Add-on. You can also manage your Google ad preferences at adssettings.google.com.

7. Third-Party Service Providers

Ticket sales for the Edmonton Pet Expo are processed through third-party platforms, including Showpass. While we may have access to purchaser information such as names, email addresses, phone numbers, and optional information provided during checkout, we do not handle payment processing or store credit card information.

We may also use other third-party service providers (such as email distribution platforms, analytics providers, or marketing tools) to support our operations. These providers are authorized to use personal information only as necessary to perform services on our behalf and are required to maintain appropriate safeguards.

Advertising and analytics partners may collect information through cookies, pixels, or similar technologies when you interact with our website.

8. How We Use Information

Personal information may be used to:

  • Operate and manage the Edmonton Pet Expo
  • Communicate important event-related information
  • Respond to inquiries and provide customer support
  • Improve our website and visitor experience
  • Promote current or future events (where consent has been provided)
  • Measure and optimize marketing and advertising efforts
  • Create custom or retargeting audiences and measure the effectiveness of advertising campaigns.

We do not sell or rent personal information to third parties. We do not share your personal information with event exhibitors or sponsors without your explicit consent.

9. Data Safeguards

We use reasonable administrative, technical, and organizational safeguards to protect personal information against loss, theft, unauthorized access, disclosure, or misuse. Access to personal information is restricted to individuals who require it to perform their duties.

10. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

  • Ticketing and transaction-related information may be retained for accounting, legal, and event administration purposes.
  • Marketing information is retained until consent is withdrawn or the information is no longer required.

When personal information is no longer required, it is securely destroyed or anonymized.

11. Cross-Border Data Processing

Some third-party service providers we use may store or process personal information outside of Canada. As a result, personal information may be subject to the laws of other jurisdictions.

Specifically, we use service providers located in the United States for purposes such as ticket purchases and analytics.

By providing your information, you acknowledge that it may be stored or processed in the United States and may be accessible to law enforcement or national security authorities of that jurisdiction.

12. Business Transactions

In the event of a business transaction such as a merger, acquisition, or sale of assets, personal information may be disclosed as part of that transaction, subject to confidentiality safeguards and applicable legal requirements.

13. Your Privacy Rights and Choices

You may:

  • Request access to the personal information we hold about you
  • Request corrections to your personal information
  • Withdraw consent for marketing communications
  • Manage or disable cookies through your browser settings
  • Adjust advertising preferences through Google’s Ad Settings https://adssettings.google.com
  • Adjust or opt out of interest-based advertising through platform tools such as Google Ad Settings and Facebook Ad Preferences. https://www.facebook.com/adpreferences

Requests may be subject to legal or operational limitations.

If you are not satisfied with our response to a privacy-related concern, you may file a complaint with the Office of the Information and Privacy Commissioner of Alberta (www.oipc.ab.ca).

14. Children’s Privacy

Our website and ticketing services are intended for a general audience. We do not knowingly collect personal information from individuals who lack the legal capacity to provide meaningful consent without the consent of a parent or legal guardian.

15. Data Breach Notification

In the event of a data breach involving personal information that poses a real risk of significant harm, we will notify affected individuals and relevant authorities as required by applicable law.

16. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. Updates will be posted on this page with a revised effective date.

17. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact our office:

Family Productions Inc.
Operator of the Edmonton Pet Expo
Email: info@edmontonshows.com

 

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